Why people dont buy the go and stop signals authors chakravarti amitav thomas manoj provides a robust framework of analysis for managers the go stop signal framework that can be used to both avoid and make sense of strategic marketing and sales mistakes. Why people dont buy the go and stop signals may 2015 doi 101057 9781137466693 isbn 9781137466693 authors amitav chakravarti the london school of economics and political science manoj . Why people dont buy contains some fascinating insights and case studies for anyone interested or working in marketing consumer behavior or psychology i found the results of the case studies centered on consumer incentives and consumer perception to be quite surprising at first until i read further into the go and stop signals described. Why people dont buy the go and stop signals by amitav chakravarti and manoj thomas available in trade paperback on powellscom also read synopsis and reviews. Why people dont buy the go stop signals go stop signals why consumers dont buy palgrave macmillan prior to his appointment at lse dr chakravarti was an associate professor in the stern school of business at new york university where he taught the marketing core course for full time mba graduates and the introduction to marketing course for undergraduates dr chakravarti