However guerrilla advertising 2 does not set out to be anything other than something that you pick up for inspiration or reference more than 60 international campaigns are featured grouped according to their approach stunts street propaganda sneaky manoeuvres site specific and multi fronted attacks these campaigns include giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop an inflatable pig wedged between two manhattan buildings to advertise dental . However guerrilla advertising 2 does not set out to be anything other than something that you pick up for inspiration or reference more than 60 international campaigns are featured grouped according to their approach stunts street propaganda sneaky manoeuvres site specific and multi fronted attacks these campaigns include giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop an inflatable pig wedged between two manhattan buildings to advertise dental . Guerrilla advertising 2 more unconventional brand communication gavin lucas eur 3000 anzahl in den warenkorb artikelnummer 9781856697477 kategorien bucher design werbung englischsprachige titel das buch der autor inhalt die werbung verandert sich rasant die traditionellen kanale erreichen die zielgruppen oft nicht mehr dieses buch zeigt die vielfaltigen taktiken die heute . Guerrilla advertising 2 more unconventional brand communications by gavin lucas 2011 gavin lucas isbn kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Get this from a library guerrilla advertising 2 more unconventional brand communications gavin lucas