Decision equity book read reviews from worlds largest community for readers more than even before marketers need to justify their decisions by linkin. Decision equity the ultimate metric to connect marketing actions to profits piyush kumar kunal gupta more than even before marketers need to justify their decisions by linking them to the corporate bottom line while this is a challenging task what makes it more daunting is the absence of a . In this book we introduce decision equity as a breakthrough overarching metric that can help free marketing managers from their existing mental models and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long term and short term decisions about products customers markets and overall business health there are . Decision equity by piyush kumar get decision equity now with oreilly online learning oreilly members experience live online training plus books videos and digital content from 200 publishers start your free trial piyush would like to thank his wife shalini and his daughter shivina for their love and support during the preparation of the manuscript kunal would like to let his . Decision equity selection from decision equity book get decision equity now with oreilly online learning oreilly members experience live online training plus books videos and digital content from 200 publishers