Mass media specifically news media engage in agenda setting as part of the ch01 seve3350cp01p001 032qxp 4 2 12 955 am page 14 chapter 1 introduction to communication and media studies 15. In the same way that media of all kinds are converging so also are theories of the new and old media converging despite the expectation that mass communication will evolve and survive the changes taking place to and within the spectrum of public communication media are fundamental accelerating and open for all to see they outpace the
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