The first three editions of about face shaped the evolution of interaction design bringing it from development shops and research labs into the everyday language of product marketing design and development this fourth edition the most significant revision yet features a stunning new design and a full color interior. About face 3 the essentials of interaction design alan cooper robert reimann and dave cronin p cm includes bibliographical references isbn 978 0 470 08411 3 pbk 1 user interfaces computer systems 2 human computer interaction i reimann robert ii cronin dave 1972 iii title iv title about face three qa769u83c6596 2007 005438 dc22 2007004977 trademarks wiley . He has led dozens of interaction design projects in domains including e commerce portals desktop productivity authoring environments medical and scientific instrumentation wireless and handheld devices for startups and fortune 500 clients alike joining cooper in 1996 reimann led the development and refinement of many goal directed design methods described in about face 20 he has . The essential interaction design guide fully revised and updated for the mobile age about face the essentials of interaction design fourth edition is the latest update to the book that shaped and evolved the landscape of interaction design this comprehensive guide takes the worldwide shift to smartphones and tablets into account new information includes discussions on mobile apps touch